This is a true story as told to me by Dean Holland my coach and mentor
He’s given me permission to post it here in the hope that it will help as many people as possible who are struggling to put the affiliate marketing pieces together
I was sat in Seattle airport sinking my second mojito whilst awaiting my flight
back to London.
It was busy in the bar with no tables free near where I was sitting.
“Hey there, you mind if I take this seat” asked a random guy who wanted to sit
down on my table
“Sure thing” I replied.
Little did I know that this chance meeting would lead to the biggest realizeation I’d ever had about affiliate marketing and go on to change the course of my life.
Over the next hour or so as we got talking various topics came up, like what we
were both doing there, where we were heading next, that type of thing.
He said his name was Joel. I’d say he was in his 40’s and he said he had a
daughter who was back at home.
It wasn’t long before he asked what I did for work. I usually try to avoid this topic as I usually find most people just don’t get what I do!
Anyway, he’d asked me so I had to respond.
“I do affiliate marketing online” I told him, and you can probably guess what came next!
“what’s that?” He replied.
Haha, I laughed, but spent the next few minutes explaining that I promoted products on the internet via online advertising and I was paid a commission for the products I sold.
He seemed to get the concept, but nevertheless I swiftly moved on and asked him
more about himself.
“I’m a janitor” he explained.
“Do you know what really scares me Dean? For several years my pay hasn’t increased much at all, but pretty much all my bills have gone up”
“How do you manage” I asked
“Well, it’s getting tough I won’t lie. If things continue like this I really don’t know what I’ll do, my income barely covers my outgoings now”
Who could ever have guessed… that one part of the conversation would spark a trigger in my mind that would allow me to go on and discover the biggest scandal in the affiliate marketing industry today.
Suddenly it hit me. What was so wrong with affiliate marketing today, and why
nearly all those that try, fail.
It was there, at that moment without actually standing up and walking away,
my mind left that conversation.
Soon after I said my goodbyes and headed to the gate to board my flight back
I couldn’t rest for hours on the plane with my mind racing about what I had realised.
14 hours later I walked through the door of my home, went straight to my computer and began to research deeper into my idea.
Could it be that affiliate marketing has reached a tipping point and it’s
practically impossible to start from scratch and build a successful business for
the average person?
My suspicions were confirmed.
I found numerous reports online where research had ben done into the average cost per click in online advertising.
The figures showed that in the past 10 years advertisers have been paying the cost of getting someone to click an affiliate link online has multiplied by up to 8X.
One such report published by Hochman Consultants found that in 2005 the average cost per click was just $0.38 but by 2016 that same click costs $2.14
This was it, this was the big problem no one was talking about.
If we’re paying that much more today to get traffic to affiliate offers, then the profit we can make has been reduced to a point of non-existence.
Just as Joel had said to me in Seattle, his income no longer covers his outgoings.
And just like Joel was going to be in trouble if nothing changed, so are we as
The money we have to spend to get people to an offer, has reached such a
point that the sales we generate and the commissions we earn no longer
covers that cost.
So what is the answer?
Well, I’d love to hop into a time machine and travel back to a point in time 10+
years ago where traffic was pennies a click, but I guess that’s not YET an
The only other option then is we have to make our traffic worth more to us, it
must earn us more money so we can profit.
The good news is, I’ve spent years learning how this is done since that day I
I’ve shared this on stages around the world, and even at a TED Talk
But, I want to get the solution into the hands of as many people as possible because you can succeed, but not the way people are used to
I’ve just put it all into a new book called “The Iceberg Effect”
Right now we’ve printed a limited number of copies and as I want to get this
into the hands of as many of those people as possible I’m giving away copies
I truly believe that day I luckily stumbled on the solution to all the struggling affiliate marketers problems, and if right now you’re not getting the results you desire then I’d like to give you the solution too